Adapting to the new normal amid the global pandemic, T&S actively participated in the virtual edition of the European Conference on Optical Communication (ECOC) 2020. Originally set to take place in Brussels, Belgium, the event transitioned to an online format. T&S showcased its latest products and technological advancements to a global audience via the virtual platform. Despite the challenges posed by the online format, T&S successfully connected with potential customers, industry experts, and key stakeholders, reinforcing its brand presence and industry leadership.